Strategist. Technologist. Marketer.
Engineered for marketing. Designed for growth.
NB Coalition, Inc. exists because great marketing doesn't happen in a vacuum. It happens when strategy, data, and technology are working togethe.
I started my career as a software engineer, but what pulled me toward marketing was curiosity. I kept building platforms and wondering why they weren't being used the way they could be. I wanted to understand the people on the other side of the screen, not just the systems.
My undergraduate background is in journalism, which sounds like a detour but isn't. It's where I learned how to research, ask the questions that get to the real answer, and turn complicated information into something people can actually act on. That shows up in everything I do.
The engineering foundation means I understand how data moves and where systems break. The journalism background means I know how to find the story in the data. Put those together with a decade of strategy and lifecycle work, and you get someone who can get into the weeds of a real business problem and come back with a clear, honest answer.
Meet the team
Carey Brown
Founder & Consultant