I connect the dots between your product, your data, and your customers.
Here's what I bring to the table and how I can help your business grow.
Growth & Lifecycle Strategy
I design and build customer programs that move people from first touch to long-term loyalty. Whether you need a full lifecycle architecture, a smarter onboarding flow, or a retention program that actually compounds, I map the full journey and build what gets results.
MarTech & Data Architecture
Your tools are only as good as how they're connected. I audit, migrate, and implement marketing technology stacks, from ESP selection and CDP integration to data governance and cleanup, so your systems work together and your team can actually use them.
Product Marketing
I work closely with product and go-to-market teams to sharpen positioning, build launch playbooks, and identify new market opportunities. If you're launching something new or trying to figure out where to grow next, this is the work I love most.
Analytics & Business Intelligence
Good decisions need a full picture. I dig into your data using whatever tools your team already lives in — standing up dashboards, measuring full-program performance, and building forecasts that tell you where things are heading, not just where they've been. I ramp quickly on any stack and focus on the insights that actually move the needle.
Recent tools: Tableau, Mixpanel, Snowflake, GA4, Excel