I connect the dots between your product, your data, and your customers.
Most growth problems aren't marketing problems. They're data problems, or infrastructure problems, or strategy problems wearing a marketing hat. I find the real issue and build the plan to address it.
Growth & Lifecycle Strategy
I design and build customer programs that move people from first touch to long-term loyalty. Whether you need a full lifecycle architecture, a smarter onboarding flow, or a retention program that actually compounds, I map the full journey and build what gets results.
MarTech & Data Architecture
Your tools are only as good as how they're connected. I audit, migrate, and implement marketing technology stacks, from ESP selection and CDP integration to data governance and cleanup, so your systems work together and your team can actually use them.
Product Marketing
I work closely with product and go-to-market teams to sharpen positioning, build launch playbooks, and identify new market opportunities. If you're launching something new or trying to figure out where to grow next, this is the work I love most.
Analytics & Business Intelligence
Good decisions need a full picture. I dig into your data using whatever tools your team already lives in — standing up dashboards, measuring full-program performance, and building forecasts that tell you where things are heading, not just where they've been. I ramp quickly on any stack and focus on the insights that actually move the needle.
Recent tools: Tableau, Mixpanel, Snowflake, GA4, Excel
How I work
It starts with a conversation, not a pitch. I want to understand your company, your goals, and what you think is getting in the way before I say anything about how I can help. Most of the time, we figure out the real problem together in that first call.
From there I put together a scoped SOW with a clear timeline and defined deliverables. Every engagement starts with an onboarding and research phase, usually the first week, where I get as close to the company as an internal employee would. That means reviewing documentation, digging into metrics, understanding revenue streams and KPIs, and talking to the people who know where the bodies are buried.
By the end of that phase I deliver a summary of everything I found: what's working, what isn't, and a clear-eyed look at the problem we're solving together. From there the work begins.
Every project ends with an executive document and a solutions deck that lays out findings, recommendations, timelines, costs, and tradeoffs. I also put together a high-level four-week execution roadmap so you can see exactly what moving forward looks like, whether or not we work together on it.
Sometimes clients take it from there. Sometimes we move into execution together. Either way, I stay in touch. Good work has a way of surfacing the next question, and I'm usually around when it does.